Healthy Eating Made Simple: A Project full of Passion.

Hella Van Laer is bringing an impressive menu to the table: a decade of experience working in the pharmaceutical sector, an enormous network, a massive amount of practical experience and most of all a true passion for healthy eating. Put all those ingredients together and you get SoWeEat, a simplified way to manage eating habits.

Most of us have probably thought about bettering our eating habits or lifestyle. When the new year starts, we make resolutions and want to keep those promises to ourselves. An app on our phone is often the easiest way to track progress. Many of the available apps today, however, are overly complicated: calculating the exact weight of the different ingredients in the meal you just had, counting and taking time out of your day to make long lists… With SoWeEat, Hella Van Laer simplifies the approach.

From pharma to tech, it wasn’t an easy transition. By participating in the Voka Accelero course, Hella obtained valuable skills to move forward in the tech industry, while being able to exchange and ideas and solutions with colleagues in a warm environment.

Learning about the difficulties and the long, but gratifying road to a successful startup has informed Hella’s own approach in her business: “Follow your intuition and be proud of your product, but always remember to stay humble about it.”

Hella Van Laer will be speaking at TechNight 2025, don’t miss out!